{"id":3874,"date":"2022-10-17T04:05:58","date_gmt":"2022-10-17T04:05:58","guid":{"rendered":"https:\/\/betadevelopment.in\/apm\/?post_type=avada_portfolio&p=3874"},"modified":"2024-08-27T11:43:12","modified_gmt":"2024-08-27T11:43:12","slug":"cherry-charlie","status":"publish","type":"avada_portfolio","link":"https:\/\/betadevelopment.in\/apm\/portfolio-item\/cherry-charlie\/","title":{"rendered":"Cherry Charlie"},"content":{"rendered":"

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Product Summary<\/h3><\/div>
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When you talk about the shoe polish brand, Cherry Blossom, the first thought that strikes you is the iconic comedian, <\/span>Charlie Chaplin<\/span><\/a>,<\/span> or Alyque Padamsee\u2019s version called <\/span>Cherry Charlie<\/span><\/a>. And vice-versa.<\/span><\/p>\n

Alyque Padamsee<\/span><\/a> went further with his ventures to ensure that the products he was associated with advertising for, managed to stir the public psyche. In the Cherry Blossom Shoe Polish ad, he went as far as evoking the image of Charlie Chaplin to produce an ad that glorified shoe polishes for perhaps the first time.<\/span><\/p>\n

Perhaps Alyque Padamsee\u2019s success in bringing forth <\/span>ads that struck a chord with the masses<\/span><\/a> rested on his concept of character development in each of his ventures. As a man who had been associated with the world of theatre and who had been the recipient of the Lifetime Achievement Award for Theatre by the Sangeet Natak Akademi, Padamsee ensured that his ads had logic as well as appeal.<\/span><\/p>\n

Then the chief executive officer of Lintas, Alyque Padamsee was passionately involved in the creation of the commercial, recalled the ex-branch manager of the agency, Pranesh Misra. Misra, who worked closely with the creative team to develop and sell the idea, said, \u201cI remember, when he was travelling to London, he was very excited about the film. So, he picked up a bowler hat like the one that was worn by the legendary actor in most of his movies. And that was worn by Cherry Chapli in the commercials.<\/span><\/p>\n

It was a real out-of-the box ad. An actor, impersonating Charlie Chaplin, makes an entertaining little tableaux of polishing his shoes as he gets ready for a date. The punch line is that his girlfriend\u2019s photograph is on the inside lid of the polish tin! I am not sure Chaplin would like to be remembered in India as the Cherry Blossom man, but he certainly helped the shoe polish to zoom up the sales charts.<\/span><\/p>\n<\/div>