One of the reasons Alyque Padamsee was given the Padma Shri was for his continued work in public service communication, throughout his career of using media to change public opinion.<\/p>\n
Here is a list of some of the causes that he took up: Anti-Dowry, Anti-Drugs, Anti-Smoking, Anti-Violence, Secular India, Road Safety, Food Safety, Rights for Women, Rights for the Handicapped \u2026 just to mention a few.<\/p>\n
Throughout his term as the CEO of Lintas a new billboard design would go up every week at the Chowpatty crossing\u00a0in Bombay for traffic going North. While most of these were for traffic safety, in co-ordination with the Mumbai Police, many of them went beyond Road Safety: effecting social change.<\/p>\n
Several of the low budget, self-produced TVCs went on to win International Awards and were used as a training tool at Lintas for creating effective communication.<\/p>\n
Alyque Padamsee also served on the Governing Council and Advisory Bodies for non-profit organizations that sought his advice for their public communication to impact mindsets.<\/p>\n<\/div><\/div><\/div>