{"id":4907,"date":"2024-03-01T04:57:02","date_gmt":"2024-03-01T04:57:02","guid":{"rendered":"https:\/\/betadevelopment.in\/apm\/?page_id=4907"},"modified":"2024-08-27T12:36:12","modified_gmt":"2024-08-27T12:36:12","slug":"double-life","status":"publish","type":"page","link":"https:\/\/betadevelopment.in\/apm\/double-life\/","title":{"rendered":"Double Life"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-selfhosted-video\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" preload=\"auto\"><source src=\"https:\/\/betadevelopment.in\/apm\/wp-content\/uploads\/2024\/01\/DOUBLE-LIFE-BANNER-PAGE.mp4\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-right:30px;--awb-padding-bottom:2%;--awb-padding-left:30px;--awb-padding-top-medium:40px;--awb-padding-bottom-medium:40px;--awb-padding-top-small:32px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#1a1225;--awb-margin-top-small:10px;--awb-font-size:45px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Roboto&quot;;font-style:normal;font-weight:300;margin:0;font-size:1em;text-transform:var(--awb-typography1-text-transform);line-height:1.2;\">FOREWORD<\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color1);border-color:var(--awb-color1);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-content-alignment:justify;--awb-font-size:17px;--awb-text-color:var(--awb-color7);--awb-margin-top:2%;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-text-font-family:&quot;Raleway&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><ul>\n<li>The Double Life is a collection of AP\u2019s professional life &#8211; Advertising and Theatre.<\/li>\n<li>Draws Parallels between Theatre and Advertising &#8211; rehearsals are paramount, team efforts are important, it is audience-driven, requires only one take, and manufactures reality.<\/li>\n<li>The balance between Theatre and advertising since childhood. Very meticulously he has restated how a similar modus operandi is used between Theatre and advertising, and how this helped him balance his life.<\/li>\n<li>Beginning of his journey at Lintas; from the Creative Director to the Chief; meeting in London &#8211; the international level.<\/li>\n<li>It also has an elaborate insight that went into producing Evita, Jesus Christ Superstar, and theatre productions like Taming of the Shrew and also the sensational yet terrific Liril and Kamasutra. We also found ads like MRF and Surf Jai Lalitaji<\/li>\n<li>Being in tandem with the ideology that everything that he produces should be from the perspective of the audience, he altered the International campaign and brought an Indian adaptation to it.<\/li>\n<li>It also has an elaborate description of AP\u2019s family &#8211; structure, experiences, and the bond he has with his mother and father.<\/li>\n<li>They are thirteen chapters each with AP talking about some life lessons through his shared experiences. The experiences themselves with their descriptive nature are stuffing to give an insight to the audience. For example in the chapter \u201cFailure is a learning experience\u201d- AP very elaborately speaks about how he never gives up despite the setbacks he faces in his career. The name of the chapters is the icing on the cake with deeper connotations of life lessons.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:hidden;--awb-padding-top:2%;--awb-padding-right:30px;--awb-padding-bottom:2%;--awb-padding-left:30px;--awb-padding-top-medium:40px;--awb-padding-bottom-medium:40px;--awb-padding-top-small:32px;--awb-background-image:linear-gradient(174deg, var(--awb-color8) 52%,var(--awb-color8) 52%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:27px;--awb-margin-bottom:20px;--awb-margin-top-small:10px;--awb-font-size:45px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Roboto&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;\">Quotes<\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color1);border-color:var(--awb-color1);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-1\" style=\"--awb-textcolor:var(--awb-color8);--awb-backgroundcolor:var(--awb-color2);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"2000\"><div class=\"reviews\"><div class=\"review active-testimonial no-avatar\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Running an agency does not mean running the show. It means running the people who run the show.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p><span style=\"font-weight: 400;\">&#8216;When execution comes before strategy, you are a courting disaster.&#8217;<\/span><\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review no-avatar\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Media buying must be disciplined. Financial systems must be creative. Servicing must be imaginative. And creative must be brand driven.&#8217;<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;My assets take the elevator every day at 5 o&#8217;clock.&#8217;<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Anything you imagine can be achieved.&#8217;<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;All the world&#8217;s a stage, and all the men and women merely players.&#8217; &#8211; 15<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Determination evaporates without stamina, staying power.&#8217; 32<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Reaction to distress can be a powerful motivating force.&#8217; 35<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;It takes fire not only to make steel but to make steam as well.&#8217;<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Simile allows the imagination to soar. Statement brings it to earth with a thud.&#8217; 38<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;To me, great communication is when there is fusion between the word and the picture.&#8217; 42<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;A picture may speak a thousand words. But a symbol speaks a myriad languages.&#8217; 42<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;The creative artist is endowed with a middle brain. Where a fusion between logic and emotion occurs.&#8217; 48<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;When in doubt, go back to your roots.&#8217; 50<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;I&#8217;ve always believed that a creative craftsman must understand technology. I dont think it&#8217;s enough for a theatre director to direct actors. He must be able to direct the set designer, the lighting man, the make up specialist, the music director, the costume designer, everybody associated with the production of the play. He must know his craft inside out. When I dramatise a scene from a play, I must not only dream the impossible, but I must also know how to make it work on stage.&#8217; 55<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>In my production of Marat\/Sade, I visualised the guillotine chopping an actors head off in full view of the audience. At the back of my mind, I knew this effect could be achieved because I had studied magic and misdirection. The scene was so realistic that the late Pravin Joshi, the Gujarati stage&#8217;s most outstanding director, told me he leaped out of his seat thinking a genuine accident had occured when he saw the severed head lying on the floor.&#8217; 55<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;We recognise great art by its commercial value. Why doesnt this apply to other arts like poetry and theatre?&#8217; 56<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Every human being needs to belong, to be a part of the whole.&#8217; 58<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;But it wasnt Bobby&#8217;s looks so much as his voice that intimidated you. When he spoke, you had no doubt that you were in the presence of a man who has a tremendous charisma.&#8217; 59<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Candy who has an open face with very warm eyes. She&#8217;s one of the kindest human beings in the world and has become the mother figure for all her relatives in the USA.&#8217; 60<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;When we were young, the lift at Kulsum terrace used to invariably overshoot the fourth floor landing and go up a further six inches or so. This used to terrify the b&#8217;jesus out of us kids.&#8217; 61<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Do you ever really leave your past behind.&#8217; 64<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;My brother Chotu and I were enrolled in the Cathedral school, which even today is one of Bombay&#8217;s finest educational institutions. I was in the class of 1947. The cusp of Independence. And fifty years later, when India celebrated its golden jubilee, our class got together for our own golden jubilee.&#8217; 66<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;From the age of two, we learnt to live without mummy, except on weekends. And we would look forward to the weekends because it usually meant an evening at the movies. At that time, the Metro cinema was the place to go. The Padamsee family would book the entire &#8216;A&#8217; row in the stalls. Not the balcony mind you.&#8217; 68<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Like her children, my mother was very influenced by the movies. And since we owned a furniture shop, she ordered a huge horseshoe table, built like something out of a historical movie she&#8217;s seen. It was large enough to accommodate the ten of us in addition to the guests that we invariably had over for dinner. We prided ourselves on being the Knights of the Horseshoe Table!&#8217; 68<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>the drawing room is also the historic site of the birth of the theatre group of Bombay. Bobby had his first rehearsals here. And after he passed on, I, his brother who was ten years younger, had my rehearsals at KT. Later on my brother Bubbles and my sister Candy rehearsed in the very same place. And in more recent times, the next generation has carried on the tradition. My daughter, Raell, has her rehearsals in this same drawing room. And one day, I hope my second daughter Shazahn and my son Quasar will meet with their actors here. And will continue the tradition that Bobby stated in 1941.&#8217; 69<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;I grew up in this atmosphere of being surrounded by people I knew and I loved. Good vibes are good for creative growth.&#8217; 71<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;I&#8217;m also happy to say that my own separate families are now a kind of big &#8216;joint family&#8217;. Raell, who&#8217;s my daughter from my first wife, Pearl; Ranjit, Pearl&#8217;s son from her first husband; Quasar, my son from Dolly; and Shazahn, Sharon&#8217;s and my daughter&#8230; today can eat together at the same table, go to the theatre together and laugh and joke together. I guess you can say I&#8217;m a very lucky man.&#8217; 71<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;It&#8217;s surprising how just putting your arm around someone and saying, &#8216;You&#8217;re a wonderful person&#8217;, can mean so much. It&#8217;s not that i didnt want to do it. Mentally I was doing it, but I was not doing it physically. And this is something I learnt. You have to show affection. Not just feel it.&#8217; 72<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;As the Creative Head of Lintas, I was the person who demanded a lot, and demanded that the work be disciplined. I was far too work-oriented and not people oriented. But when I took over as Managing Director, I realised that people expected the MD to be a father figure and a much kinder, gentler person. I&#8217;m eternally grateful to Gerson because I absorbed a lot of this fatherliness from him.&#8217; 74<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;So when I was in Lintas, if people wanted to see the &#8216;boss&#8217;, the door to my cabin was always open. They were always free to walk into my office and say, &#8216;Could i have half an hour or so of your time? I want some advice on my career.&#8217; So much so that my secretary used to complain, &#8216;But AP, you havent got a minute to see your clients. Where are you going to fir this guy into your schedule? I&#8217;d reply, &#8216;No, no. It&#8217;s alright. I&#8217;ll postpone that meeting. If one of my people wants to see me, send them in.&#8217; 78<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;The greatest advertising award of all is to have your brands live on after you.&#8217; 78<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;If you want to be a good father, you&#8217;ve got to rethink your priorities and look at your child as a work in progress. This can be the most rewarding investment of your life.&#8217; 79<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;When fate kicks you below the belt, you&#8217;ve got to fashion yourself a groin guard. You&#8217;ve got to get over the ego bruise and make a comeback.&#8217; 80<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;It was undoubtedly Jerry who gave the Padamsee family its macabre sense of humour.&#8217; 81<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Tough times breed togetherness. The secret is to avoid whining.&#8217; 83<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Death is a humbling experience. it reaches in and twists your innards, you are never quite the same again.&#8217; 84<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;To the best of my knowledge, it is the only play I have done that lost money (Bed Room). However, I am glad I did it. It taught me more than most of my successes. A great idea doesnt in itself make a great play. A brilliant concept dies without a brilliant execution. This is one of the few plays I would like to redo as a film.&#8217; 86<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;The consumer listens logically, but acts emotionally.&#8217; 88<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Clever copy is not the way to a person&#8217;s stomach. Mouthwatering photographs are.&#8217; 89<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;When you make a fool of yourself. Only your sense of humour can save you from drowning in self pity. 97<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;You need to understand the difference between reproducing reality and capturing the magic moment.&#8217; (AP in praise of Madhu Gadkari) 100<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;The big idea is the one that inflames your emotions. But dont jump at it. If it still excites you after seven says, you&#8217;ve got a winner. (AP on conceptualising the opening ceremony for the Asian Track &amp; Field Games) &#8216; 101<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Turning fantasy into reality. That&#8217;s what theatre and advertising are all about.&#8217; 102<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Fear of failure is a great motivator, it acts like an electric cattle prod. It galvanises you into action.&#8217; 103<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Sure, I enjoy success. But success is a bland meal, if it lacks a pinch of controversy.&#8217; 103<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;The adrenalin of the deadline is like an energy pill.&#8217; 107<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;You&#8217;ve got to have stars in your eyes before you reach for them in the sky.&#8217; 110<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;A crisis can either panic you or focus you. The choice is yours.&#8217; 117<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Praise from a professional is the headiest wine of all.&#8217; (AP on Harold Prince praising him for his performance in Gandhi)<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Unless you can emotionally convince your audience, all they&#8217;ll do is nod with their heads but not with their hearts.&#8217; 125<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;A professional does his homework. An amateur waits for inspiration.&#8217; (AP on Sir Richard Attenborough) 137<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;God is in details. Pre production meetings are the stepping stones to success.&#8217; 141<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;I asked Attenborough, &#8216;Richard you cast me as Jinnah when you only had met me at a cocktail party. But how did you know that i would be right for the part?&#8217; He replied, &#8216;You know, Aleek, I have a 6th sense about these things. I meet someone and &#8220;click&#8221; it goes. I know at once that this is the person who&#8217;s perfect. It was your personality that convinced me that you were right for the part.&#8217; 132<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Unless you can emotionally convince your audience, all they&#8217;ll do is nod with their heads but not with their hearts.&#8217; 125<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;I was introduced to Jesus Christ Superstar by my brother in law, Deryck Jeffereis. He arranged for the recording to be played in the Gothic confines of the splendid Afghan Church in Colaba.&#8217; 150<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;I always write a director&#8217;s note before doing a play in order to justify to myself why I&#8217;m getting involved in this nightmare of work, work, work. With no pay, pay, pay.&#8217; 153<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;So we had a tall dark Jesus Christ in Madhukar, and because of his color, a lot of people were surprised. They said, &#8216;Why did you cast him? Christ was fair.&#8217; And i replied, &#8216;Rubbish. You&#8217;ve been fed on all those European versions of Christ with blue eyes and golden hair. He was actually a Semite, from the Middle East.&#8217; 156<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;I always write a director&#8217;s note before doing a play in order to justify to myself why I&#8217;m getting involved in this nightmare of work, work, work. With no pay, pay, pay.&#8217; 153<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Mixing continuously with young people is like bathing in the Fountain of Youth. Attitudes morph from fuddy-duddy to cool and hip.&#8217; 160<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Acting is meaning with emotion. You must mean the words, in order to give them an emotional force.&#8217; 166<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;One of the things the managing directorship of Lintas taught me was: you have to think of each of your staff and your staff and you should make time for all of them. The best thing about being a father figure is you begin to enjoy it.&#8217; 192<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Inflated egos are a mask for an inferiority complex.&#8217; 201<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;When Gerson left to join UNICEF in Brazil, I was appointed Chief Executive. At first I stoutly refused, but then my Regional Director, the Frenchman Jean Francois Lacour, said, &#8216;Alyque, why dont you think of Lintas as a brand? Just as you have built up famous brands like Liril and Rin and Cherry Blossom.&#8217; That struck me as a revolutionary insight. I gave it a lot of thought and finally agreed. And thats how I began to build the Lintas Brand.&#8217; 210<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Creativity is your showcase, but your bottom line is your bottom line.&#8217; 212<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Unless you have years of experience, gut feel can be just a shot in the dark.&#8217; 216<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;How do you go about selecting the right kind of people for advertising? I&#8217;d say theres one Golden Rule: Anyone who has imagination and ideas is good material for our business.&#8217; 222<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;HRD is just a jargon, What it really means is, &#8216;Do people love their workplace?&#8217; 223<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;As MD, I realised I didnt really want an office. I wanted a drawing room. I think best in a drawing room or bedroom. It would have been a bit much having a bedroom in an ad agency, because the models who came for interviews may have got the wrong idea that it was the casting counch!&#8217; 226<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;In Advertising, our approach was, &#8216;Dont tell it like ir is. Tell it like it isnt.&#8217; 229<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Pity is a humiliating experience. It destroys confidence.&#8217; 239<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;There are no problems. There is only a lack of ideas in the solution area.&#8217; 241<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Dreams do come true as long as you have the energy and a plan of action.&#8217; 256<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;I am an Indian, not because I am a Hindu or a Muslim or a Sikh or a Christian or a Parsi or a Jew. I am an Indian because if I am not.. who am I?&#8217; 257<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Indians who use the medium of English to talk about their dreams, their desires, their conscious and subconscious, and write about themselves.&#8217; 267<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>There is a generation that always grows up in a kind of no man&#8217;s land, after a colonial power leaves. They seem to belong to the past, live in the present and have a great nostalgia for what was. But they cant come to grips with what is and what is going to be.&#8217; 269<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Today if you mention Kama Sutra, people will first recall the condom and only secondly think of Vatsayana&#8217;s book. Ask anyone to name a brand of condom and they&#8217;ll immediately hit on Kama Sutra.&#8217; 281<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;Improve on your own performance. You are your own best pacesetter.&#8217; 287<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;And for me, there are two types of people. There are 100 percenters. And there are the rest.&#8217; 291<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;The heat of the spotlight turns a wallflower into a vibrant orchid. Turns an ordinary man into a mighty emperor.&#8217; 295<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>&#8216;My advice to people over the age of sixty is to keep the memory sharp. Force yourself to remember things. The brain is a muscle. Exercise it regularly and it will remain strong.&#8217; 302<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><\/span><\/div><\/div><\/div><div class=\"testimonial-pagination\" id=\"fusion-testimonials-1\"><a href=\"#\" aria-label=\"Testimonial Pagination\"  class=\"activeSlide\"><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a 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aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-right:30px;--awb-padding-bottom:2%;--awb-padding-left:30px;--awb-padding-top-medium:40px;--awb-padding-bottom-medium:0px;--awb-padding-top-small:32px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#1a1225;--awb-margin-top-small:10px;--awb-font-size:45px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Roboto&quot;;font-style:normal;font-weight:300;margin:0;font-size:1em;text-transform:var(--awb-typography1-text-transform);line-height:1.2;\">Synopsis<\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color1);border-color:var(--awb-color1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-content-alignment:justify;--awb-font-size:17px;--awb-text-color:var(--awb-color7);--awb-margin-top:-30px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-text-font-family:&quot;Raleway&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>A Double Life takes you on a memorable, sometimes hilarious, trip spanning nearly all the years of Padamsee\u2019s brilliant career. It also offers you a chance to go backstage with the man dubbed \u2018God\u2019 as he unfolds thrilling scenes from his high-voltage life. With acute human insights that illuminate the book like flashes of lightning, Padamsee reveals the hidden stories behind the provocative ads for mega-brands like Liril and Kama Sutra and blockbuster productions like Evita and Jesus Christ Superstar<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-right:10%;--awb-padding-bottom:2%;--awb-padding-left:10%;--awb-padding-top-medium:0px;--awb-padding-right-medium:30px;--awb-padding-bottom-medium:0px;--awb-padding-left-medium:30px;--awb-padding-top-small:0px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-margin-top-small:-20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#1a1225;--awb-margin-top:-2%;--awb-margin-top-small:10px;--awb-font-size:45px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Roboto&quot;;font-style:normal;font-weight:300;margin:0;font-size:1em;text-transform:var(--awb-typography1-text-transform);line-height:1.2;\">Author<\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color1);border-color:var(--awb-color1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-tabs fusion-tabs-1 clean vertical-tabs icon-position-left mobile-mode-accordion\" style=\"--icon-color:var(--awb-color6);--icon-active-color:var(--awb-color1);--awb-margin-bottom:25px;--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-title-padding-top:15px;--awb-title-padding-bottom:15px;--awb-title-font-size:18px;--awb-title-text-transform:var(--awb-typography1-text-transform);--awb-title-line-height:1.2;--awb-title-letter-spacing:0px;--awb-alignment:start;--awb-inactive-color:var(--awb-color3);--awb-title-text-color:#1a1225;--awb-title-active-text-color:var(--awb-color1);--awb-background-color:#ce0030;--awb-border-color:transparent;--awb-active-border-color:#ce0030;--awb-title-font-family:&quot;Roboto&quot;;--awb-title-font-style:normal;--awb-title-font-weight:400;\"><div class=\"nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-df9d210a95d506809d7\" aria-selected=\"true\" id=\"fusion-tab-howdidyoumeetalyqyepadamsee?\" href=\"#tab-df9d210a95d506809d7\"><h3 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-arrow-right fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>How did you meet Alyqye Padamsee?<\/h3><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-519ef7e147796d3bff5\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-whataretheanecdotes\/quotesthatyoulikedfromthebook?\" href=\"#tab-519ef7e147796d3bff5\"><h3 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-arrow-right fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>What are the anecdotes\/ quotes that you liked from the book?<\/h3><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-f675764fde5bf57082c\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-whichchapterdidyoulikethemost?\" href=\"#tab-f675764fde5bf57082c\"><h3 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-arrow-right fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Which chapter did you like the most?<\/h3><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c50bdb2f12b6541db8d\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-forwhomshouldthebook\u201cdoublelife\u201dberecommended?\" href=\"#tab-c50bdb2f12b6541db8d\"><h3 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-arrow-right fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>For whom should the Book \u201c Double Life\u201d be recommended?<\/h3><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-35219e78947ccd45957\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-howdidyoucontribute\/yourroleinfinishingthebook?\" href=\"#tab-35219e78947ccd45957\"><h3 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-arrow-right fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>How did you contribute\/ your role in finishing the book?<\/h3><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-df9d210a95d506809d7\" aria-selected=\"true\" id=\"mobile-fusion-tab-howdidyoumeetalyqyepadamsee?\" href=\"#tab-df9d210a95d506809d7\"><h3 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-arrow-right fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>How did you meet Alyqye Padamsee?<\/h3><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-howdidyoumeetalyqyepadamsee?\" id=\"tab-df9d210a95d506809d7\">\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/u9DfCfF2tu4?si=7a5CQrMKKSIiEil9\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-519ef7e147796d3bff5\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-whataretheanecdotes\/quotesthatyoulikedfromthebook?\" href=\"#tab-519ef7e147796d3bff5\"><h3 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-arrow-right fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>What are the anecdotes\/ quotes that you liked from the book?<\/h3><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-whataretheanecdotes\/quotesthatyoulikedfromthebook?\" id=\"tab-519ef7e147796d3bff5\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/By3pKmqBTSM?si=yd1wHNVtHMp-Qv66\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-f675764fde5bf57082c\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-whichchapterdidyoulikethemost?\" href=\"#tab-f675764fde5bf57082c\"><h3 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-arrow-right fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Which chapter did you like the most?<\/h3><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-whichchapterdidyoulikethemost?\" id=\"tab-f675764fde5bf57082c\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/GyQxXKNO8zA?si=lBrPEa0wxb-gYSKy\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c50bdb2f12b6541db8d\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-forwhomshouldthebook\u201cdoublelife\u201dberecommended?\" href=\"#tab-c50bdb2f12b6541db8d\"><h3 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-arrow-right fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>For whom should the Book \u201c Double Life\u201d be recommended?<\/h3><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-forwhomshouldthebook\u201cdoublelife\u201dberecommended?\" id=\"tab-c50bdb2f12b6541db8d\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/kOuthAwQQvI?si=zmZN797JglleAht_\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-35219e78947ccd45957\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-howdidyoucontribute\/yourroleinfinishingthebook?\" href=\"#tab-35219e78947ccd45957\"><h3 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-arrow-right fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>How did you contribute\/ your role in finishing the book?<\/h3><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-howdidyoucontribute\/yourroleinfinishingthebook?\" id=\"tab-35219e78947ccd45957\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/kdjGo7cpshI?si=TDRuz6Z0ROaZdlR0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:10%;--awb-padding-bottom:2%;--awb-padding-left:10%;--awb-padding-top-medium:0px;--awb-padding-bottom-medium:40px;--awb-padding-left-medium:30px;--awb-padding-top-small:0px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#1a1225;--awb-margin-top-small:10px;--awb-font-size:45px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Roboto&quot;;font-style:normal;font-weight:300;margin:0;font-size:1em;text-transform:var(--awb-typography1-text-transform);line-height:1.2;\">Testimonials<\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color1);border-color:var(--awb-color1);border-top-width:1px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:20px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:-120px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-testimonials classic awb-speech-bubble-show fusion-testimonials-2\" style=\"--awb-textcolor:var(--awb-color8);--awb-backgroundcolor:var(--awb-color2);--awb-testimonial-border-style:solid;--awb-testimonial-border-color:var(--awb-color3);--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;--testimonial-border-width-top:0px;--testimonial-border-width-right:0px;--testimonial-border-width-bottom:0px;--testimonial-border-width-left:0px;\" data-random=\"0\" data-speed=\"2000\"><div class=\"reviews\"><div class=\"review active-testimonial male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Alyque Padamsee has lived a life full of energy and creativity, and then on top of that, he packed two lives into one. An extremely well-written book that delves fairly into both of his lives: Advertising and Theatre.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong>Saurabh<\/strong><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Very interesting and insightful! Theater+Advertising=Entertainment<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong>Shivam Ratnani<\/strong><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p><span style=\"font-weight: 400;\">The book deserves applause for its brilliant one-liners and insight on the cross-pollination between theatre and advertising. Alyque Padamsee, the Indian ad-guru and theatre personality, shares his experiences in an easy-talk approach. He gives the readers a peek into the creativity involved in both the fields, the problems he faced, and the way he emerged on top of most of these. With most of the anecdotes set in the 60s-80s, the book invokes nostalgia and respect for the man and the profession. One-time must-read!<\/span><\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong>Arpit<\/strong><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Always been interested in Marketing World and this book (though quick\/ short) was a peep into that world.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong>Apoorv Purohit<\/strong><\/span><\/div><\/div><div class=\"review male\"><blockquote><div class=\"awb-quote\"><div class=\"awb-quote-content\">\n<p>Alyque Padamsee has lived a life full of energy and creativity, and then on top of that, he packed two lives into one. An extremely well-written book that delves fairly into both of his lives: Advertising and Theatre.<\/p>\n<\/div><\/div><span class=\"awb-triangle\"><\/span><\/blockquote><div class=\"author\"><span class=\"testimonial-thumbnail doe\"><\/span><span class=\"company-name\"><strong>Saurabh<\/strong><\/span><\/div><\/div><\/div><div class=\"testimonial-pagination\" id=\"fusion-testimonials-2\"><a href=\"#\" aria-label=\"Testimonial Pagination\"  class=\"activeSlide\"><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><a href=\"#\" aria-label=\"Testimonial Pagination\" ><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:20px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4343,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-4907","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/betadevelopment.in\/apm\/wp-json\/wp\/v2\/pages\/4907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/betadevelopment.in\/apm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/betadevelopment.in\/apm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/betadevelopment.in\/apm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/betadevelopment.in\/apm\/wp-json\/wp\/v2\/comments?post=4907"}],"version-history":[{"count":109,"href":"https:\/\/betadevelopment.in\/apm\/wp-json\/wp\/v2\/pages\/4907\/revisions"}],"predecessor-version":[{"id":7706,"href":"https:\/\/betadevelopment.in\/apm\/wp-json\/wp\/v2\/pages\/4907\/revisions\/7706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/betadevelopment.in\/apm\/wp-json\/wp\/v2\/media\/4343"}],"wp:attachment":[{"href":"https:\/\/betadevelopment.in\/apm\/wp-json\/wp\/v2\/media?parent=4907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}