THE ART OF GIFTING – PRIMA ART

30th December 2022

Prima Art in itself is a brand meant for Gold Gifting items. Our culture exhibits the custom of gifting gold on every special occasion, thereby conveying sentimental attachment. With changing times, Gold gifting is also being considered a status symbol. With these views in mind, Prima Art in itself is a brand, launched for Gold Gifting items.

SVAR in an exclusive conversation with Mr. Vinod Tejwani, Managing Director, Pranda Jewelry, India

What was the idea behind venturing into the niche segment of Gold gift items?

Prima Art in itself is a brand meant for Gold Gifting items. Our culture exhibits the custom of gifting gold on every special occasion, thereby conveying sentimental attachment. With changing times, Gold gifting is also being considered a status symbol. With these views in mind, Prima Art in itself is a brand, launched for Gold Gifting items.

What is your product line? Is it majorly focused on religious elements, or are there other design areas that you capture?

Of course, we capture the religious interests of prospective consumers, but that does not hinder or restrict us from encompassing other design areas. Having a wide range and variety of devotional series suitable for masses of every religion in India, we also provide a unique range in designs areas such as Art and Decor, Culture and Heritage.

Is there scope for Prima Art to explore more product categories?

Prima Art has always believed in Innovation and upgrading ourselves, keeping in mind the market dynamics and competitiveness. We have been exploring and introducing new products from time to time. We shall strive to keep this going in the future as well.

When we say Prima Art is a gold gifting product, is there a resale value attached to them?

Every Prima Art product, be it a gold gifted or self purchased one, undoubtedly comes with a resale value attached to it. Every product is accompanied with a Guarantee card along with our buyback policy assuring 75% resale value / buyback guarantee.

What is your target audience, and what is the response to it in regard to the Indian market?

Although we cater to the needs of every category of audience, the trend shows that most middle income groups invest in Gold through Prima Art. We proudly claim that, with the middle class being the target group, Prima Art has reached the masses, thereby showing its steady rise in the Indian market. On the contrary, we also have a pretty good range of Prima Art products for the higher class of socialites and corporate.

Beautiful symphony of technology and craftsmanship, what further innovations should we expect in the year 2023?

Prima Art is indeed a beautiful symphony of technology and craftsmanship. As far as further innovations are expected in the year 2023, Yes, we do have beautiful additions coming up.

What are your retail marketing policies in India?

Pranda has a robust distribution network across India, with footprints in around 15,000 Trusted Retail Jewellers across India.