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Silvostyle by PNG has announced it has signed Rasha Thadani, as the new face for its upcoming campaigns. The grand reveal with the latest campaign for the brand marks a significant moment in the brand’s journey, elevating its image to new heights of success. Incidentally, the brand is the very first in India to sign Rasha.

This is Gemfields’ second report focusing on China’s consumer market. Building on the insights gained in the previous report, which was released in 2020, this research focuses solely on ruby, deep diving into dialogue with China’s middle-class consumers to examine the impact of the post-pandemic era on their purchase habits, attitudes and motivations.