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The ‘Artistry Branded Jewellery Show,’ an exclusive exhibition and sale of exquisite creations in gold, diamond and precious gem jewellery, was unveiled at Malabar Gold & Diamonds’ Mysuru showroom by Malabar gold privilege customers

Driven by Young India which views precious metal jewellery as crucial to their style and self-identity, increasing levels of awareness propelled by digitisation and a dynamically evolving retail landscape – the desire and demand for platinum jewellery has been on the rise. And this phenomenon has now expanded beyond the metros to Tier-II & Tier-III cities as well!

Platinum Guild India (PGI) has announced the sixth edition of its flagship retail initiative – ‘Platinum Season of Love’.  A retail trade activation initiative, the month-long programme will kick off from May 1st – June 1st, 2023. Last year the ‘Platinum Season of Love’ saw over 1400+ stores from across 300+ cities reporting a 102% growth in platinum jewellery sales in the country.