Foreword By Ronnie Screwvala
In this book, Alyque Padamsee is doing what he does best: provoke you.
In my opinion, Alyque Padamsee was one of India’s greatest non-linear thinkers. The Brandfather of advertising and the father of theatre in India, Alyque’s passing shook us all. Yet, few of us experienced the extent of another dimension of Alyque. And that is what this book is about.
Alyque was all about living with violent happiness, throughout his life, in whatever he did. You’ll hear many from the theatre and business fraternity, including me, describe him as someone who always helped you maximize your potential and be your best. When people are at their best, Alyque says they become joyful, confident and curious. The result? It doesn’t just improve life for them, it also improves life for everybody around them, creating happier societies.
But there’s a huge part of the population that is not joyful. That are mentally still in chains. That believe they have to struggle with life and can’t do anything about this.
Not one to allow this to happen, Alyque set out to create a guide for commandeering your mind and helping you realize what your own subconscious chains are.
Shashi Tharoor
“I knew Alyque Padamsee as a creative genius — a brilliantly idiosyncratic director with a sharp mind and a coruscating passion for improving India. All these qualities are apparent in this wildly original book, which rips conventional wisdom apart in its quest to unlock the reader’s mind, challenge our assumptions and provoke new ways of thinking about our old problems. From sex to taxes, gender relations and marriage to work and money, and advertising to education, Alyque up-ends every cliche, violates every taboo and tears holes in our defences as he essays his tips and “hacks” for living a better life and concludes with his own Commandments. A breathtaking, eye-opening, mind-expanding read.”
QUOTES



Synopsis
This is a book designed to throw you off balance, because it is crammed with ideas and fresh ways of thinking of how to live, how to dream and how to completely alter your mindset and attitudes! Alyque’s adventures in Idea-land have thrown up new concepts like the marriage licence… a fatwah against terrorists…bonus babies…and a myriad of other concepts in revolutionary thinking.
The Authors
The late Alyque Padamsee was a Padmashree, which is one of the highest national honours in India. Known as the Brandfather of Indian Advertising, Padamsee headed Lintas in India and was responsible for some of India’s most iconic ads from Liril’s ‘girl in the waterfall’ to Surf Excel’s ‘Lalitaji.’ Besides his advertising accolades, he was a renowned theatre actor, director and producer, who also directed 76 theatre productions, including several blockbusters such as Evita, ‘Jesus Christ Superstar’ and ‘The Death of a Salesman’. He also experimented with more innovative productions that have caused the audience to rethink their ideas on modern living and get so involved in the theme of the play, that they would take it home with them.
Padamsee’s co-author, Vandana Saxena Poria is an OBE (British equivalent of Padmashree) and respected serial entrepreneur, who is known as the ‘Human Alarm Clock,’ due to her ability to awaken people with thoughts and ideas. She is connected to a multitude of networks and ignites them to be interactive with each other. Vandana spent three years collaborating with Alyque prior to his death.
The New Ten Commandments
Vandana Saxena Poria Co-Author

The phone rang.
It was my executive assistant, Glenda. She was in a panic.
‘Kiki Watsa (Premila Lal) is having a lunch and wants you to be there. She thinks your OBE could be of interest for the guest she has over for lunch.’
I laughed. Nobody says no to Kiki Watsa (Premila Lal, Glenda’s larger than life mother-in-law and well-known author of India’s original cookbooks). I didn’t even ask who the guest was. I just said yes.
And there began one of the most audacious adventures of my life.
The guest was none other than Padmashree Alyque Padamsee. Even though I had grown up in the UK, I knew this name well. Not just because of his advertising career and theatre life, which most people in India knew him for.
Chapters
- CHAPTER 1 – I Would Never Sleep With A Stranger…unless It Was My Husband
- CHAPTER 2 — A Union of Taxpayers Who Refuse to Pay Tax
- CHAPTER 3 – Do You Need A Licence To Marry Your Partner?
- CHAPTER 4 – Ten For Men (And Zero For Everyone Else)
- CHAPTER 5 – Make Way For The Cfo Instead Of Ceo
- CHAPTER 6 – Change The Battlefield
- CHAPTER 7 – School Versus Edutainments
- CHAPTER 8 – Repaying The Accident Of Birth
- CHAPTER 9 —Why Are Terrorists Breaking the Law of Their Very Own Holy Book?
- CHAPTER 10 – I Speak To God Every Night. Pity You Can’t
- CHAPTER 11 – Speaking The Unspoken Dialogues
- CHAPTER 12 – My One Thousand Best Friends
- CHAPTER 13 – Smart Alyque’s Tips, Tricks And Tools For A Hijacked Life
ALYQUEISMS
- India is a First People nation, with a Third World government.
- Is marriage ‘til death do us part or ‘til death do us boredom?
- To execute is to KILL. It’s time to stop killing the workplace with rules that make people unhappy and start creating a place that all stakeholders want to flock to.
- Why do you want to live your life in protocol prisons? If your mind defines, you will be confined. So, break those bloody self-imposed handcuffs!
- Why should we have an emissary for the Almighty? It’s like having a brand ambassador-here, go talk to God on my behalf. Talk to God yourself, if God is with you. I talk to God every day.
- It’s time to decondition your brains, Youngistan, by swerving into the future, putting on a deconditioner and rethinking everything about our lives.
- Patriarchy needs to fall off centre stage. Women, the floor is yours. IF you are willing to take it.
- Have you noticed how many American expressions are visual? ‘Hit the ground running,’ ‘Keep your eyes peeled’…The power of the visual is so strong, it’s amazing. Now, how can we bring visual stimulation to the classroom?
- Let’s reposition terrorists to show them what they truly are: hypocrites.
- Do you realize that most of us reading this book are just sleepwalking through life?
Book Launch Links
Let Me Hijack Your Mind Kemps Corner Book Launch
Let Me Hijack Your Mind Book Launch Title Waves Bandra Launch
Let Me Hijack Your Mind Aspire for her
Alyque Padamsee’s Book `Let Me Hijack Your Mind` | Raell Padamsee & Vandana Saxena Poria with Hrishi K
Let Me Hijack Your Mind: Restart Your Life With Freedom by Alyque Padamsee IIC Delhi Book Launch:
Let Me Hijack Your Mind | Persistent Mind Book Launch – Pune
Let Me Hijack Your Mind | Igniting a Culture of Critical Thinking – Bangalore
Cyrus Says ft Raell Padamsee & Vandana Saxena Poria ‘Let Me Hijack Your Mind’ by Alyque Padamsee
Let Me Hijack Your Mind Online Book Launch
Khushwant Singh Literary Festival – 2022
Jaipur Literature Festival – 2023
Khushwant Singh Literary Festival – 2022
Khushwant Singh Literary Festival – 2022
